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We list 5 employer branding content ideas for tech companies looking to attract candidates in the tech space. Technical blogs, Q&As, hackathon recaps, and open-source contributions work great if your target audience consists of tech professionals.

You've heard of lead magnets; now meet their close cousin, the content upgrade! Learn how they're different and why content upgrades are so powerful for turning blog readers into leads.

At different stages of the candidate journey, from awareness to termination, some recruitment and employer branding content types are more effective than others. In this article, we list the most effective content types for all these different stages.

We list 16 steps you should take after publishing a new post to get immediate attention, boost SEO, and set the base for a long-term content promotion strategy.

What types of posts should you create for your SaaS blog? We present 8 types of posts you'll find on all successful SaaS blogs that you can also use to diversify your blog content for growth.

We show you six specific techniques to craft more engaging SaaS blog posts. Here’s how you can build different engagement opportunities into each blog post so that readers don’t bounce away immediately.

Content marketing for employer branding helps you attract better employees and save money doing so. Here's 4 major roles of employer branding content you shouldn't neglect.

What do customers want from customer service and support content? How do they find and use the content, and where do they think businesses could do better? To find out, we turned to research data and customer feedback. We gathered the most actionable statistics on customer service content types, sources, and consumption preferences to inform your customer service content strategy.

Stop driving customers away and burning out your support team. Take your support content from okayish to outstanding with these 8 tips.

Customer satisfaction is no longer just a basic courtesy—it's a bottom-line necessity in the fast-changing and highly competitive SaaS market. Here's all you need to know about using content for outstanding customer service and support.

Showing up with your content is a great start. But to make your content truly helpful, make sure you follow these best practices when planning and creating content.

Regardless of your company’s industry or size, you can develop a content strategy that shows top talent how great it is to work at your company. We’ll show you the steps you need to take to do that.

Think you need a huge budget to create creative content that top-talent finds attractive enough to apply for a job at your company? Think again. We've found 10 great examples of employer branding content to give you a nudge so you can start creating your own.

Consistently providing exceptional service and support doesn’t have to be a challenge. If you know where to look, you can find fresh, timely, and relevant ideas for your service and support content, come what may. And we know just the best 8 places to look.

How can creating customer service and support content empower customer-facing teams? Read on to learn about the benefits of content for making customer service and support more efficient and customer-centric.

There are tons of different customer service content types you can use to support customers and ease the pressure on service teams. Check out these 16 examples!

Content decay is the gradual loss of traffic and rankings in old content. Here's how to find and prevent it before it hurts your entire website's SEO.

We analyzed 5 link bait examples from different brands, and uncovered key principles for creating creative effective linkbait content (even on a limited budget and in difficult niches).