16/05/2024

17 min

How to Repurpose Blog Content? 20 Ideas for SaaS Blog Posts

How to save a lot of time and money on content production?

Repurpose blog content! Blog posts are goldmines of content repurposing opportunities. At any time, you could turn one blog post into a dozen content pieces for different social media channels, lead magnets, or email marketing.

If you’re not sure where to start, we list 20 ways to repurpose blog posts, along with tips and tools, to help you out.

Practical Ways to Repurpose a Blog Post

What do we mean by practical? 

It means we’ve focused on repurposing opportunities that don’t require expensive tools and big teams to execute. As you’ll see, you can create most of these pieces with Canva or a similar design tool.

Also, we show you which blog pieces are good picks for repurposing, so you can jump straight into it.

#1 Create a Read-Aloud Version of Your Post

Some people just can’t (or don’t want to) scroll through long blog posts for various reasons. A read-aloud also makes your content easier to consume for people with various disabilities.

Simplify the text of your blog post, then use a plugin or a specialized tool to create a read-aloud version.

Image source: WordPress

Do this for long, theoretical, or text-heavy posts that don’t require much reader participation.

#2 Make a Downloadable Version of Your Blog Post

Say you have a long, instructional blog post. It takes a while to complete all steps—and all that time, the user has to sit on your website.

This is great for your time-on-page statistics, but not so much for the reader.

So why not let the reader download the post as a PDF? That way, they can reference it later, and they don’t have to jump between tabs while completing the steps.

Plugins such as Print My Blog automatically convert the blog post and add the download icon at the top of the post. 

Just remember that this means an extra plugin on your website and more distractions on the page. 

To avoid stuffing your website, cherry-pick which posts would be helpful as a downloadable document and only repurpose those posts. 

Pick posts with multiple steps, checklists, and lots of different stages. Or, repurpose just parts of the post: lists of tools, book titles, event listings, etc.

As an example, we took the most important part of this post—the checklist, and offered it as an ungated download:

repurposing blog post into downloadable asset

When creating the document for download, you can slightly modify the blog post content:

  • remove introductions, conclusions, and extra content like newsletter subscription CTAs
  • remove sidebar content, comments, and other meta-content that doesn’t relate to the main content
  • if necessary, slightly reformat lists, tables, checklists, or instructions. 

You can also make the PDF interactive. Include links, gifs, an option to add checks to items, editable slots or tables, etc.

#3 Create an Infographic

Infographics instantly boost the reader experience because they distill data into easily consumable, visual content.

blog post to infographic

Besides, they’re highly linkable types of content assets. 

Other creators who write about topics related to yours love using infographics to simplify concepts for their readers. 

So, what should go into your infographic? 

You have lots of choices. Depending on your blog post, you can extract:

  • Listicles, such as “Top 10 Tips for…” or “5 Ways to Improve…”
  • Step-by-step instructions from how-to blogs
  • Statistics and data that visually highlight key findings and trends 
  • Comparisons of different products, services, or concepts 
  • Timelines, for example, a chronological order of doing something or the development of a trend
  • Process workflows and explanations to make the steps more understandable at a glance

Remember that less is more when it comes to infographics, and the accent should be on visualization, not explanation.

#4 Record a Podcast Episode

Coming up with good content and interesting guests for podcasts is no small feat. 

But regardless of whether you’ve already produced podcasts, or just looking to get started, your blog posts can fill some gaps.

Use your blog posts as a basis for a podcast episode transcript. If you want to spice it up, invite a guest, such as an experienced and skilled employee or other authority in the field.

Buzzsprout’s head of marketing and the co-founder used a blog post as a starting point to discuss their enthusiasm for the podcast format:

blog post repurposing into podcast

You could also invite a client or customer who has experienced the pain points your blog post addresses.

Or, extract common Q&As around the topic of your blog post, and answer them in the podcast. 

Podcasts are great engagement elements. So don’t forget to embed them into related posts to keep visitors on the page longer. 

#5 Turn a Blog Series Into an Online Course

Most people read blogs to learn something new. But learning from long-form, text-heavy blog posts is boring and uninspiring. 

So, consider repurposing your blog posts into learning materials for a course.

Here’s an example from Mangools. They’ve turned their beginner’s guide on SEO into a free mini course. 

repurposing blog post into course-mangools example
Source: Mangools

Think about it; they’re attracting an audience that will, someday, buy an SEO tool for their business. And Mangools will be top of mind.

To create a course that delivers real value, you need to:

  • craft a curriculum (the topics and subjects your course will cover) 
  • define learning outcomes (what will your audience know and do once they complete the course?)
  • create plenty of images and videos to facilitate a better learning experience

If your website doesn’t have much visibility, serve the course through platforms like Udemy, Kajabi, or Thinkific. Then promote it organically and via ads on social media to direct signups on your website.

Just make sure your courses are aligned with what your product or service does—you want those learners to become customers one day.

#6 Create a Quiz From Your Blog Post

Meet the younger sibling of courses: quizzes. 

Quizzes take less time and material and time to prepare than courses. You can create a quiz from a single blog post.

In this post, Zapier outlined the five most pressing areas for business owners. Then they repurposed the post into a quiz to help you decide which things to automate first:

repurposing blog post to quiz

You’ll see your results once you solve the quiz and submit your email. Based on your results, Zapier redirects you to more specific resources around your most pressing automation issue.

What sorts of quizzes can you create?

Your quiz can be an assessment, a “which style are you” type of quiz, or a scoring quiz to test how well readers understand a topic. Whichever makes the most sense for your blog post.

As for tools, Zapier uses Typeform for their quiz. But some more standard solutions include Interact or LeadQuizzes.

#7 Adapt the Blog Post for Email Campaigns

Repurpose your blog posts into email campaigns for onboarding, re-engagement, or other objectives—like customer success.

For example, if you sign up for a free Semrush account, you receive different emails showcasing Semrush apps and capabilities.

However, you will also receive the email below. It’s a collection of educational, evergreen Semrush blog posts on fundamental SEO topics.

This is a great move because Semrush knows that SEO success doesn’t hinge on one tool alone. Users need some background information and basic knowledge to make the most of the tool.

How can you make this work for you? 

Think about the biggest problems your users need to solve that your tool helps with. 

If you sell time management software, highlight blog posts on effective time management strategies or productivity tips. 

If upselling is your goal, you can collect blog posts related to a feature your customer hasn’t tried yet. Or promote blog posts around functionalities that freemiums don’t cover, but a paid version does.

#8 Repurpose the Blog Post Into Newsletter Material

New email subscribers probably missed tons of your awesome blog content. Even long-time followers probably don’t remember what you posted last year.

That means you can periodically re-promote your old blog posts and evergreen content.

Here’s a Superside newsletter from May 2024. The article it refers to was written in 2022, but it’s still an interesting and relevant read.

Repurpose Blog Post Into Newsletter Material

Here’s another idea that doesn’t involve only old blog posts.

Create email digests highlighting your new blog content related to specific interests. HubSpot, for instance, segments its audience by interests and delivers blog content accordingly—in this case, marketing only.

marketing posts repurposed into marketing newsletter

Of course, if you don’t post as frequently as HubSpot, do a monthly highlight or roundup of the blog content you post. Here’s one from BuzzSumo:

posts repurposed into monthly newsletter

You could go even more granular. 

Group blog posts on one topic, like this newsletter from ProWritingAid related to AI writing tools:

posts around one topic repurposed into newsletter

Repurposing blog content into newsletter material allows you to promote the same blog post over and over again. With a fresh spin, angle, or packaging, you can continuously make old content new again.

#9 Expand the Post Into a Webinar

Webinars are a great chance to grab the interest your blog post elicits. You can supercharge that interest and experience, and move the prospect closer to becoming a lead.

Here’s how Semrush did it. 

Semrush has published plenty of local SEO topics on their blog. Those blog posts usually capture top-of-the-funnel prospects looking to increase their local visibility.

The next thing those prospects want to see is how exactly a tool like Semrush can help them achieve that goal.

So, Semrush created a webinar that will cover multiple topics related to local SEO. But it will also show how to strategically use Semrush apps, info, and data sets to dominate local listings. 

semrush webinar invitation

It also helps that the hosts are two Semrush Local product specialists—well-versed and authoritative in the topic.

So, how can you replicate this?

If you have a blog post aimed at one stage of the funnel, think about what the prospect needs at the next stage.

Say your blog post talks about best task prioritization tactics. In your webinar, show how to create lists in your tool, automatically add reminders, cue collaborators with built-in Slack integrations, and more. 

Notice that webinars are not about listing all your features or explaining the theory. It’s about merging those two and showing utility. 

There’s another great type of SaaS blog post that makes for great webinar material: trends.

Repurpose blog posts about trends and innovations that you can confidently discuss in your webinar. Industry professionals appreciate innovative approaches and watch webinars to stay ahead of the curve.

#10 Turn the Post Into a YouTube Video

Instructional content is popular on YouTube. You can use your how-to blog posts as the basis for a YouTube video.

Talk your viewer through a topic the same way you do for a reader, but with plenty of screenshots, bullet points, and helpful voice-over explanations.

But why stop at one video when you can get a dozen from a single blog post?

YouTube works for all sorts of video content. It supports shorts and bite-sized video tips as well as longer pieces with a more comprehensive topic overview. 

Canva repurposes a lot of their posts into video content for their YouTube channel. They turned this blog post on building a brand kit not into one but multiple video pieces:

posts repurposed intomultiple youtube videos

Notice how they only used the blog post as a starting point and adapted videos to:

  • briefly explain what and where your brand kit is in Canva
  • show the biggest benefit—create brand consistency by using a brand kit
  • walk business owners through the process of creating a brand kit

That way, they covered multiple user intents and funnel stages.

If you’re camera-shy, turn your blog post into a slideshow first. Tools like Lumen5 animate your slides, create voiceovers, captions, and more to create highly engaging videos. 

#11 Create Video Teasers for Social Media 

Once you have a video for YouTube, it would be a shame not to use the material for other video-friendly channels.

So start chopping!

youtube video repurposed to youtube shorts
Image source: Canva on YouTube

Break up the longer videos into short snippets that tease one argument or tip from your blog post. Or, to stop TikTok scrollers in their tracks, call out one specific pain point that your blog post helps to solve. 

Always end with a call to action by inviting viewers to check out the full post.

You can totally do that with 5 sentences and about a minute of video footage.

But why stop there? 

Pick another pain point, job, desire, or benefit. Redo your script to make it interesting to another audience segment.

You can dice and splice your longer videos in any video editor you use. If you want to automate the whole thing, you can use a tool such as Vidyo.ai or Repurpose.io.

#12 Extract Quotes for Social Media

This is another wildly shareable and popular content asset that’s easy to create.

Extract quotes from professionals or customers you mention in the post, like Mailchimp did here:

blog quotes extracted and repurposed for social media posts

Or, write your brief thoughts on the topic and share them as a quote with an appealing graphic.

Real faces and names instantly draw attention because we’re wired to trust other humans more than faceless brands. 

#13 Repurpose Blog Images Into Social Media Posts

If you have some awesome custom graphics in your post, you can repurpose them for your social media.

Say you designed quotes, charts, definitions, or other graphics to support your blog post—like Ahrefs commonly does.

Share those images as posts on social media. Don’t you think it looks more “appetizing” than a bare link or a blog header that gets displayed automatically?

blog images to social media post

Along with the image, include a bit of context, such as a snippet from your post related to the image.

You should be adding visuals to your blog posts anyway. So why not reuse them and create several social media posts in minutes?

#14 Repurpose Your Blog Post Into a LinkedIn Article

When repurposing your blog posts for LinkedIn, remember that it’s a very professional network. Your content should match that environment. 

The best posts to repurpose for LinkedIn are those that offer thought leadership insights. You could also discuss trends, or case studies from your company. Many leaders also share professional development or growth tips.

Post the article under your name rather than your company’s to build your personal brand. 

Here’s how to adapt your blog post for LinkedIn:

  • Personalize with an anecdote or reflection about the topic
  • Use language and a tone of voice that shows your expertise and leadership position
  • Insert insights, statistics, or trends from your company to show you know what you’re talking about
  • Spark engagement with a “controversial” view or question to start a discussion

End the post with a call to action. But remember that LinkedIn is a networking platform. So rather than sending people to “read more on the website”, invite them to connect or meet at an upcoming event.

#15 Repurpose Your Content Into a New Blog Post

Sometimes you can apply different approaches and angles to a topic. Other times, there are related keywords to take advantage of. 

Take those ideas, and repurpose an existing blog post into something new. 

Say you include a lot of statistics in your posts. Why not round up all those statistics, add some fresh data, and create a statistics post?

repurposing an existing blog post into a new blog post

Similarly, you can repurpose parts of your blog posts to create a pillar page. Two great benefits: you create a comprehensive content piece along with plenty of internal linking opportunities.

#16 Create Multiple Guest Posts

Adapt your blog for someone else’s blog, snag some promotion and a backlink.

Here’s a quick trick.

Create a list of blogs that your competitors have received backlinks from. Then zero in on the host blog’s niche, and see how you can make your original post relevant to that niche.

Are you selling accounting software, and you just created a blog post about small business accounting tips?

Off the top of my head, here are just three ways can repurpose that blog post:

  • “cash flow management strategies for first-time business owners”
  • “navigating tax deductions for solopreneurs”
  • “long-term financial planning for landscaping businesses”

You can simply take one section from your post, expand on it, and adapt it to the blog’s target audience or niche. The majority of the content won’t change; you just need to add some more specificity to bring it closer to the target blog. 

#17 Repurpose Your Blog Into a Content Upgrade

Here’s a quick refresher: content upgrades are extra content pieces for which readers usually have to submit an email address to download. 

But unlike the “download as PDF” version”, a content upgrade is a piece of content that is not necessarily included in the blog post.

Your blog post helps a reader understand a concept. The content upgrade helps them practically implement what they’ve learned.

So how do you repurpose a blog post into an upgrade?

Let’s again use our previous example of “Essential Budgeting Tips for Small Business Owners”.

The core topic is budgeting tips, and some key points include creating a budget, tracking expenses, prioritizing spending, etc.

From there you could create:

  • A budget spreadsheet template
  • An expense tracking worksheet
  • A budgeting checklist
  • A budget planning guide

You’ve likely touched on all those key points in your article and described what they mean and entail. Now, you just need to apply those points the same way your users would after reading your article.

#18 Create Slides From Your Blog Post

SlideShare might be past its prime, but slides still perform well on different social media platforms. Even TikTok allows you to create slides.

You can repurpose a blog post into slides to add more visual content to your LinkedIn page. Slides are  “snackable” and engaging content pieces for busy professionals scrolling on LinkedIn.

Most of such content either breaks down case studies, steps, tips, or examples. You can also repurpose your “common mistakes” or “best practices” posts. 

Really, almost any topic will do. Just make sure to keep text to a minimum, and illustrate the main points through images, charts, infographics, etc.

#19 Combine Several Posts Into an eBook 

Is there a topic that you write a lot about, one that sits well with your audience?

If you have more than one blog post on the topic, collect them and create an eBook. Even 2-3 posts are enough to start, as you’ll see from this eBook on scheduling etiquette from Calendly. 

Calendly published a blog post on scheduling etiquette. Later, they wrote two more articles on the general sentiment around sending Calendly links in cold outreach. 

Eventually, they combined those posts and created an eBook that they use as lead magnets.

Creating an eBook doesn’t mean copying and pasting all blog posts into one document, though. Your eBook must form a cohesive whole and provide real value, which involves some editing work.

Few quick tips:

  • Don’t mix content aimed at different audience segments (beginners vs. advanced readers)
  • Fill the gaps (such as missing chapters, intros, or conclusions)
  • Don’t skimp on additional assets (charts, images, etc.)
  • Pick a more creative format than PDF, such as a flipbook (you can use FlipHTML5 or different Canva apps).

Ebooks are still attractive lead magnets in B2B. The great news is you don’t have to start from scratch when creating one if you use your existing content as the basis.

#20 Create a Whitepaper From Your Blog Post

Whitepapers are popular lead magnets in technical or advanced business contexts. Unlike eBooks, they are short, concise, and very targeted around one specific issue for a specialized audience.

When turning your blog post into a whitepaper, keep the following guidelines in mind:

  • Extract only key findings and insights from your post. Remove all other content that isn’t relevant to those insights.
  • Supplement it with data and analysis from your post. If you come across relevant reports or data during research for your blog post, include those too.
  • Present the findings through plenty of charts, graphs, and pull quotes
  • Use an authoritative and formal tone of voice.

Format the whitepaper with clear subheadings, tables, etc. 

Busy professionals need to be able to extract information quickly and without fluff.

Need More Ideas to Repurpose Blog Content?

You don’t have to go all Gary Vee into content repurposing—that might be too much for solo founders or small teams. 

The trick is recognizing which posts deserve repurposing, and what new content to create for which channel. 

Otherwise, you risk creating new content pieces just to fill a content calendar, going nowhere with your content marketing.

Need help deciding? Chat us up.

Let’s find the biggest repurposing opportunities for your blog content—and see how to turn them into a content marketing advantage.

Book your slot for a free content marketing consultation 👇


Notice: Trying to get property 'ID' of non-object in /usr/www/users/acompl/wp-content/themes/acomplix/modules/partials/id-card.php on line 3

Notice: Trying to get property 'ID' of non-object in /usr/www/users/acompl/wp-content/themes/acomplix/modules/partials/id-card.php on line 4

Notice: Trying to get property 'ID' of non-object in /usr/www/users/acompl/wp-content/themes/acomplix/modules/partials/id-card.php on line 6

Notice: Trying to get property 'ID' of non-object in /usr/www/users/acompl/wp-content/themes/acomplix/modules/partials/id-card.php on line 7